This statistics provide an overview of all your sent email campaigns, showing the top 5 most successful.

• To analyse the overall performance go to Statistics in the Touchdown menu
• Select the period you want to analyse in the top right corner from the following:
  • past 7 days
  • past month
  • past 90 days
  • past year
• The following statistical information is then displayed according to the selected period:
  • Interactions with the number of sent emails including:
    • Opens – how many contacts have opened an email
    • Clicks – how many contacts have clicked on a link in the email
    • Unsubscribed – how many contacts unsubscribed from the marketing list
    • Bounces – how many emails were not sent because of a non-existent email address
    • Complaints – how many contacts complained about receiving the email or marked it as spam
  • Status of the number of contacts including the percentage and the number of:
    • Active – how many contacts are active in terms of interacting with the email by opening or clicking on the link
    • Inactive – how many contacts are not interacting with the email
    • Unsubscribed – how many contacts unsubscribed from the marketing list
    • Bounces – how many emails were not sent because of a non-existent email address
    • Complaints – how many people complained about receiving the email
  • The behaviour of the number of active contacts:
    • Openers – how many contacts opened
    • Clickers – how many people clicked on the link
    • Reactivity – Reactivity rate equals the overall number of all contacts who interacted with the email by clicking or opening divided by the number of the contacts who clicked on a link
  • 5 best performing campaigns
    • Open rate
    • Click rate